Jobs are instrumental to achieving economic and social development. Beyond their critical importance for individual well-being, they lie at the heart of many broader societal objectives, such as poverty reduction, economy-wide productivity growth, and social cohesion. [World Bank (WB), “Jobs” World Development Report, 2013].


Our jobs define what we earn, what we do and even, who we are. The cited WB Report considers work as the driver of economic development – and not a result of the demand for work –therefore, it must include all types of employment, not just formal sector salaried jobs.  

The private sector is the principal driver of job creation, the source of 90% of all jobs in the developing world. This is a reason why that there is such a pronounced interest in Very Small Businesses (VSB) throughout developing countries, whatever their economic classification level. Targeting VSBs, because of their large and dominate economic presence, is becoming more and more prominent, as VSB job creation virtues are become ever more manifest. VSB jobs provide social stability, fighting social exclusion, while strengthening the nation’s economic fabric.  

The emergence of self-employment, originating in either VSBs, intermediate-sized enterprises (ISE) or SMEs, alleviates unemployment, as it supports economic growth, fighting against poverty and social exclusion.

Our Team’s Knowhow 

  • Focuses on the creation of independent and/or self-employment work “For most people, a “job” is defined as working for an enterprise in exchange for a regular salary. However, in the world’s poorest countries, the majority of the active population have working relationships other than employer/employee. There are more than 3 billion workers worldwide. Around 1.65 billion have an employer/employee work status, receiving a regular salary. Another 1.5 billion are engaged in agriculture, work in VS family businesses or have daily, punctual and/or seasonal jobs. An additional 200 million, mostly between the ages of 15 and 25, are either without a job, or underemployed, actively looking for work in either case.”1
  • Concentrates on human development and economic growth sectors via geographical diagnoses. The latter are centered on job creation potential, determined by provincial strengths, resources and demand, related to each province’s economic activities and associated job needs.
  • Builds on multidisciplinary practices to attune our partner’s choices, based on a structured and differentiated approached with three target criteria:
    • Private sector Entrepreneurs: Existing and/or Potential;  
    • Non-active persons, seeking revenue generating opportunities, which included the young, (i.e., 10 million Sub-Saharan Africanyouth (15-25) enter the work force each year…);  
    • Public sector employees’ professional reintegration into the work force.

We propose implementing an innovative system focused on the creation of thousands of self-employed jobs, particularly for the youth. 

The ambition of this inclusive system is the creation of local and traceable sustainable self-employed jobs and the self-sufficiency of the animation structure.

- This inclusive and comprehensive system: 

  • Targets both the informal and formal sectors
  • Applies to young job seekers and young entrepreneurs, whether they are from urban or rural areas, men or women

- This system creates traceable and measurable jobs by acting on three categories of beneficiaries: existing entrepreneurs, potential entrepreneurs and non-working job seekers.

- The beneficiary will spend 24 months within the system. At each stage, the beneficiary benefits from coaching and a personalised support using proven tools, training and tutoring-coaching tailored activities.

- This system establishes a long-term action, self-sufficient after four years:    

  • After four years, the structures and actors are all local 
  • There are significant economies of scale related to the massification of beneficiaries
  • The setting-up of a population of former beneficiaries increases the effectiveness of networking and the sharing of resources and experience.

- This system is ambitious: in the 4th year it will receive nearly 10,000 beneficiaries per year

- This system helps people towards employment by putting into perspective two approaches that come from their expectations and needs:  

The "information, documentation and orientation support pre-creation"approach offers people seeking employment or self-employment (non-working people looking for an income), direct services (listening, orientation, learning job searching techniques, access to documentation on information of the local economy or specific equipment, etc.).(CARIP: Advice and Support for Reinsertion and Insertion). A "road map" is handed out to everyone that allows them to establish concrete relationships with territorial actors predetermined with the advisor (businesses, training and microfinance institutions, social support, etc.). 

The “supporting the creation or the post-creation of a business” approach deals with the implementation of professional projects already defined or outlined (potential or existing enterprising people). It is based on personalised support: business or managerial technical assistance, training, coaching, consulting, incubators, networking centres etc. (Business support programme that specifically targets the post-creation support). 

These two approaches are developed and implemented 

 (i) Either with local structures when they exist and, if necessary, through the strengthening of their capabilities (Business Project Support, VSEs and SMEs support creation in the creative economy sector, cinema and audiovisual sector), 

 (ii) Either by the creation and implementation of ad hoc structures or schemes (Strengthening of SMEs/SMIs capabilities in the Civil Engineering Sector, House of Small Business, Technical and Economic Information Centre),

 (iii) Either with sectorial or cross-cutting professional associations, thereby coming as a support or relay to their future members (Supporting Professional Associations Programme).

The employment and vocational training policies should facilitate the creation of jobs for young people and the types of jobs that have the greatest impact on development must be identified, (Programme for Employment, Vocational and Business Training).